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| Why Nike Shareholders Should Not Fear Adidas | |
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| Tweet Topic Started: Jan 25 2018, 01:40 AM (67 Views) | |
| zhahzhahui33 | Jan 25 2018, 01:40 AM Post #1 |
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To say that Nike is a mammoth of a sports brand would be an understatement. With a brand value of $15,000,000,000, nike free rn 2017 homme sits rather comfortably as the world's biggest sporting brand by a clear margin. Leading competitor Adidas only has a brand value of one third that of Nike's and even leading sports broadcaster EPSN has a brand value $4,000,000,000 less than Nike. What's more, even in the entire apparel industry, Nike comes in second place, just behind fashion giant Christian Dior. However, in 2017, sceptics began fretting about the company when Adidas ate into Nike's share of the sneaker market, causing nike air max 2017 solde to fall to almost below $50. Indeed, Adidas certainly had a successful year. Adidas enjoyed 30% sales growth in North America during 2017, while Nike's revenues rose by just 3%. By mid 2017, Adidas had doubled its market share for sneakers at 11% compared to 6.3% in 2016. Furthermore, Nike's growth in North America was somewhat minuscule from 2016-2017. The figures caused shareholders to quiver as Nike's stock began to fall. Some bears even predicted the stock to sink to the $40 mark. Was Goliath soon to be slain? No. At the time of writing, nike free 5.0 homme pas cher just reached its 52-week high of $67.19 and for this writer, it's no surprise. Hindsight is a wonderful thing but even during Nike's tumultuous 2017, I was confident that Nike would come out stronger. Whilst Nike lost market share in the sneaker industry to Adidas, the company still retained 40% of the market - an overwhelming majority held by a single company. Basket nike air max femme pas cher had doubled its market share and still only had 11% last year. Adidas may have increased their pace but Nike is still leading the race comfortably. In terms of growth, the company underperformed in North America, there's no argument against that. Investors were understandably disgruntled with these numbers. However, "booming" sales and growth in Asia was something that shareholders should have found comfort in. Growing from $869,000,000 in sales in Japan to $10,141,000,000 between 2016 to 2017 and enjoying a 12% increase in sales in Greater China, Nike demonstrated its strength in the east. |
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